Carla Delevigne a model turned actress is the new face of Puma’s #Do You Campaign. Which is based on taking ownership
It was created by RIRI to inspire every woman’s confidence. The message behind it is ‘SELF LOVE”.
— Cara Delevingne (@Caradelevingne) 16 de septiembre de 2016
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She was quoted by Fashionista : “I dare myself to make things work. I don’t do things for the response or controversy. I just live my life.'”
— Pako Méndez (@PakoMndz) 21 de septiembre de 2016
Clearly, Puma has no issue tapping into Rihanna’s marketing magic for every facet of the brand; it’s produced real sales gains thus far.
Cara Delevingne’s “Do You” campaign for Puma is directed by Puma’s Creative Director Rihanna. pic.twitter.com/y5fHNWCxtQ
— Burak (@RihannaDemos) 26 de septiembre de 2016
Puma’s “Do You” campaign launches this month, with multiple categories from its Running & Training to Sportstyle collections dropping through December. Delevingne will also be featured in outdoor ads, at Puma stores, and on Puma.com.
Carla has become an ambassador to many girls, showing that the most important thing is to show who you really are!
Cara Delevingne for Puma, «Do you», 2016. pic.twitter.com/uO02y07WzE
— CARAUPDATE (@us_cara) 23 de septiembre de 2016
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