For this #NYFW J.Crew decided to go in a different path. Instead of casting the typical models of 20-25, they went rogue! This year on the Sunday Runway, the lineup was of men and women between the ages of 13 and 70. The 64 real people were of different carriers; bartenders, engineers, athletes and more.
J. Crew wanted to showcase that their brand is for everyone. It even included members of their team, who work constantly with this agency. They believe that fashions shows tend to label their collections, they wanted to show the other side.
As said by Elle“J.Crew took it a step further, casting their entire show with people who don’t pose for a living”Fashion is about taking risks, and J Crew made a statement that Sunday.
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