The Italian brand famous for their edgy and sexy ad campaigns took a step in the right direction in support of trans and LGBT rights. Transgender models Loiza Lamers and Ben Melzer are the faces of the campaign which launched a video in Germany to promote the new line.
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Two transgender models are the new faces of Diesel’s latest campaign https://t.co/XxFIUmUheU
— TIME (@TIME) 17 de noviembre de 2016
The models are pumped to work with such a huge brand in the fashion industry and grammed repeatedly about the experience. In an interview with Pride Magazine, Loiza stated that this wasn’t a gimmick. She told the magazine: ‘When Caitlyn Jenner came out, every transgender model was hyped up, but I’m not just hype’.
‘…I’m not just hype’
happy to show you #PART2 of my diesel X aboutyou collaboration with @egoshooter. Happy #transawarnessweek #lgbt —————————————————-???? @burkhardhenrichs ???? @raydepatti ???? @sofiaannastasia ————————————————- @lgbtextposts @lgbt.heroes @gender.fluids @transindustry @glaad @gay_equality_ @rainbow_nation_us @cewekhot10 @lgbt0 @lgbt_positive @lgbt.saga.family @lgbt_lezbe_us @lgbt.spectrum @lgbt_instasupport @lgbt_got_your_back @true_love_lgbt @lgbt.queer
A spokesperson for Diesel spoke up about the reasons behind their choice: ‘Transgender models Benjamin Melzer and Loiza Lamers were chosen because they perfectly support the brand’s attitude: free-spirited, against all odds and fresh young minds. We as Diesel always support diversity in all its forms.’
What do you guys think? Should trans models be featured by big fashion brands??
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