Big brother knows everything, get over it. Now that the cat’s out of the bag, Spotify, like other apps of its kind, keeps an eye on user’s activity on the app for money reasons of their own. The music app has a way of injecting their creativity into their ads using this info.
This past Monday they pulled out the aggregate data, and even some individual data, to come up with hilarious billboards for a worldwide campaign. The campaign debuted in the U.S., the U.K., France and Germany on Monday and is up and running as we speak. Ugh, we love you Spotify!
The ads highlight some pretty funky user info across the globe. Our personal fave is the ad about someone feeling really “sorry” on V-day who played the Biebs signature song 42 times! Overall their execution is brilliant and the ads come across more insightful than creepy.
— the spark group (@TheSparkGroup) 30 de noviembre de 2016
2016 definitely deserves the title of Weird. Were any of you guys blasted in the campaign? If so, what did you do?
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