CoverGirl Launches Its First Male Spokesmodel

Nothing To Envy To Major Fellow Models Of The Brand, His Skin And Make Up Are On Point

CoverGirl Launches Its First Male Spokesmodel

October 11th, 2016

You might recognize makeup artist and YouTuber James Charles’s face from his Impeccable senior pictures. They went viral after he revealed that he’d brought his own light ring to the portrait session do-over (he didn’t like how the originals turned out). As told by Cosmopolitan.

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Well, this 17-year-old is about to have another viral moment, cause CoverGirl has announced that James is its first male CoverGirl spokesmodel. Fellow CoverGirl spokesmodel Katy Perry broke the news early Tuesday morning. “Honored to have the pleasure to announce the very first COVERBOY, James Charles!” she wrote on Instagram.

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James will start out as the face/lashes of the brand’s latest mascara launch “So Lashy!,” but will also be fully integrated into ads, commercials, etc. He couldn’t be more excited about the news!

Read More: The Love Towards Make-Up It’s Real 

“All of our COVERGIRLs are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. James Charles is no exception,” the beauty brand said in a release.

Read More: Find The Best Make-Up Ideas For The “Frida look” 

Meet @JCharlesBeauty: makeup artist, boundary breaker, and the newest COVERGIRL! Spread the word by regramming using #COVERGIRLJames.

A photo posted by COVERGIRL (@covergirl) on

“One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to women, men, guys and girls who might have been afraid to do the same.”

Let’s Celebrate For Breaking Down Stereotypes ;). 

 

 

 

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