Ben & Jerry’s has never shied away from weighing in on prominent social and political causes. Now the Vermont-based creamery has officially joined one of America’s most contentious movements: Black Lives Matter. As told by Fox News.
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On Thursday, the ice cream maker sent out a Tweet proclaiming solidarity with the Black Lives Matter movement.
— Ben & Jerry’s (@benandjerrys) October 6, 2016
The Tweet, which has been liked over 30,000 times, was accompanied by a lengthy statement on systemic and institutionalized racism and called for others to join their cause by not just seeing it, instead, by engaging in meaningful action.
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“Systemic and institutionalized racism are the defining civil rights and social justice issues of our time,” says the statement signed by Your Friends at Ben & Jerry’s. “We’ve come to understand that to be silent about the violence and threats to the lives and well-being of Black people is to be complicit in that violence and those threats.”
The statement also specifically signals the recent police officer shooting death of an African-American man in Charlotte, and connects to a separate landing page on the company’s website titled “7 Ways We Know Systemic Racism Is Real.”
As soon as the statement was posted, Ben & Jerry’s social media pages were flooded with comments. Many celebrated the company for taking a firm stance on a controversial matter.
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