We all know a girl like Louise Delage. You’ve been on Instagram for years and are scraping by with 50 likes on a good day and then SHE appears on the scene, with her fun little life, and cultivates over 16,000 followers in a few months.
Read More: Why This Star Wars Star Quitted Instagram?
So when Louise Delage arrived on Instagram on Aug. 1, bearing drinks and a cheerful, sun-soaked smile, few wondered who she was. Many assumed she was one more chic Parisian. Maybe she had one of those depressed Instagram husbands whose sole role in life is to capture their muses for an insatiable audience.
Read More: Instagram Newest Tool Fight Haters
The 25-year-old social star is actually part of a campaign from Paris agency BETC called “Like My Addiction.”
Because did you notice something odd about Louise? She’s almost always holding a drink everytime. She is a textbook alcoholic.
Read More: Facebook Is Testing A Clone of Snapchat Stories Inside Messenger
The campaign was created with help from production company Francine Framboise for Addict Aide, which sought to raise awareness of alcoholism among young people.
Per the organization, out of every five deaths of young people annually, one is from addiction. Addict Aide provides resources for people who are worried about their own alcohol consumption, or that of someone close to them.
“We were briefed on the difficulty of detecting the addiction of someone close to you a friend, a child or a parent,” BETC president and creative director Stéphane Xiberras Paris tells AdFreak. “
He added to added to AdFreak:
“We thought an interesting way of showing it would be to create a person people would meet every day but whom we’d never suspect of being an alcoholic”
Entra desde tu celular a TKM Alta Velocidad haciendo click: AQUI