Transgender Models Nail Diesel Campaign

And the Italian brand assures us it's not a gimmick.

Transgender Models Nail Diesel Campaign

November 17th, 2016

The Italian brand famous for their edgy and sexy ad campaigns took a step in the right direction in  support of trans and LGBT rights. Transgender models Loiza Lamers and Ben Melzer are the faces of the campaign which launched a video in Germany to promote the new line.

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Transgender Models Nail Diesel Campaign - Imagen 1

The models are pumped to work with such a huge brand in the fashion industry and grammed repeatedly about the experience. In an interview with Pride Magazine, Loiza stated that this wasn’t a gimmick. She told the magazine: ‘When Caitlyn Jenner came out, every transgender model was hyped up, but I’m not just hype’.

‘…I’m not just hype’

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A spokesperson for Diesel spoke up about the reasons behind their choice: ‘Transgender models Benjamin Melzer and Loiza Lamers were chosen because they perfectly support the brand’s attitude: free-spirited, against all odds and fresh young minds. We as Diesel always support diversity in all its forms.’

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What do you guys think? Should trans models be featured by big fashion brands??

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