Have you seen Spotify’s New Campaign?

The Music App took User Data to a new and Snarky level: 'Thanks 2016, It's Been Weird'

Have you seen Spotify’s New Campaign?

November 30th, 2016

Big brother knows everything, get over it. Now that the cat’s out of the bag, Spotify, like other apps of its kind, keeps an eye on user’s activity on the app for money reasons of their own. The music app has a way of injecting their creativity into their ads using this info.

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Have you seen Spotify’s New Campaign? - Imagen 1

Have you seen Spotify’s New Campaign? - Imagen 2

This past Monday they pulled out the aggregate data, and even some individual data, to come up with hilarious billboards for a worldwide campaign. The campaign debuted in the U.S., the U.K., France and Germany on Monday and is up and running as we speak. Ugh, we love you Spotify!

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Have you seen Spotify’s New Campaign? - Imagen 3

Have you seen Spotify’s New Campaign? - Imagen 4

The ads highlight some pretty funky user info across the globe. Our personal fave is the ad about someone feeling really “sorry” on V-day who played the Biebs signature song 42 times! Overall their execution is brilliant and the ads come across more insightful than creepy.

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Have you seen Spotify’s New Campaign? - Imagen 5

 

2016 definitely deserves the title of Weird. Were any of you guys blasted in the campaign? If so, what did you do? 

 

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